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Story Driven Business Workshop

  • Kricker Innovation Hub (map)

9 am–4 pm

Co-hosted with Ohio University Southern
Funded by USDA grant

This Story-Driven Business Workshop gives you the control and focus to tell the right story to the right people at the right time. You will be led through exercises to:

  • Identify the core needs of your customer (the hero)

  • Realize your brand ideal and position

  • Begin crafting your compelling hero-centric story

  • Discuss applications: videos, website, social media, etc.

At the end of the day, you will walk away with potential for internal alignment around your story, external brand-positioning that connects with your customer and strategies for where and how to tell your unique brand story.

Registration is required

This workshop is free, but requires registering at