9 am–4 pm
Co-hosted with Ohio University Southern
Funded by USDA grant
This Story-Driven Business Workshop gives you the control and focus to tell the right story to the right people at the right time. You will be led through exercises to:
Identify the core needs of your customer (the hero)
Realize your brand ideal and position
Begin crafting your compelling hero-centric story
Discuss applications: videos, website, social media, etc.
At the end of the day, you will walk away with potential for internal alignment around your story, external brand-positioning that connects with your customer and strategies for where and how to tell your unique brand story.
Registration is required
This workshop is free, but requires registering at ohio.edu/southern/workforce